$85 Billion Industry. Millions of Brands.

The Opportunity

In a crowded, hyper-connected, and over-stimulated visual world, every brand needs distinctive and compelling communication to be noticed and remembered.


The opportunity is real and everywhere. And it belongs to graphic designers who can structure content for clarity, create distinct visual identities, and build consistent communication across formats β€” not just produce attractive visuals.

At UDIT, you learn to be that designer.

What Makes This Different?

A Part-time program focused on practice to transform your career in design

how we think about learning

An intensive year of focused practice to transform your career in design

Design Principles, Not just Software

Tools change. Design thinking doesn’t. Learn how to think, structure, and create communication through typography, colour, imagery, and brand principles β€” not just make outputs on a software.

Concept to Execution

Every design has a purpose. Learn to generate ideas, methodically iterate and refine them into a finished form that creates the intended impact.

Strategy + Visual Thinking

Understand meaning, context, and communication objectives. Use this to inform your design direction and decisions.

Collaborate with AI, Intelligently

Gain in-depth design knowledge to craft better prompts, iterate with intent, and evaluate AI outputs. Use AI to enhance quality and speed β€” not replace thinking.

Studio-Led, Design Brief-Driven Learning

Design is not theory. It is practice. Learn by Doing – Work on real-world briefs that build capability through application.

Practitioners as Mentors

Sessions led by industry professionals and experienced academicians who bring practical insights and industry trends along with subject-matter depth.

Build an Industry-Ready Portfolio

3 Terms – Each producing tangible, portfolio-worthy work. By the end of the programme year, you graduate with a portfolio ready for the industry.

Part-time Flexible Learning Structure


10 Hours of classes every week

  • On-campus classes on Weekend.
  • Live-interactive virtual sessions on weekday evenings.

Approximately 10 Hours of Self-Study every week

Term-1 Design Foundation

Build a strong foundation in graphic design fundamentals. Explore typography, colour, grids, composition, visual & brand language. Apply these to create clear communication across print and digital formats. Start building your portfolio with simple design projects.

+

Build a strong foundation in graphic design fundamentals. Explore typography, colour, grids, composition, visual & brand language. Apply these to create clear communication across print and digital formats. Start building your portfolio with simple design projects.

Core courses

Fundamentals of Graphic Design

Publication Design

Project Documentation & Portfolio Presentation

Skills

Typography, Colour, Composition, Visual Hierarchy, Ideation & Iteration

Layout, Grid Systems, Typesetting, Printing techniques, Visual Research & Design Process

Curation & Presentation

Projects

Poster Design Brochure / Layout Design

Software Learning

Adobe Illustrator Adobe Photoshop AI Tools for Image generation

Students may exit the course at end of Term-1 with a Certificate in Graphic Design (Non-credited)

Term-2 Applied Design Practice

Deepen your practice through advanced-level design projects involving research, concept development, brand study and execution. Prepare for professional expectations and opportunities with career development inputs.

+

Deepen your practice through integrated design problems involving research, concept development, brand strategy, and execution. Prepare for professional expectations and opportunities with career development inputs. Consolidate your industry readiness through a mentored capstone project or industry internship.

Core courses

Design for Social Media

Brand Identity Design

Media & Communication Skills (Elective)

Career Development

Skills

Creative Concept development, Narrative Structures, Storyboarding, Brand Language / Motion Graphics

Brand Strategy, Visual Identity Systems, Brand Guidelines

Creative Media Exploration, Visual Expression

Professional Presentation & Communication Skills, Resume & Portfolio Building, Interview preparation

Projects

Social Media Post OR Motion Graphics Visual Identity System for a Brand

Software Learning

Emerging AI tools After-Effect (Basic) OR Figma (Basic) OR Indesign (Basic)

Students may exit the course at end of Term-2 with an Advance Certificate in Graphic Design (Non-credited)

Term-3 Professional Practice

Bring together everything learnt to plan and execute integrated brand communication campaigns. Consolidate your industry readiness through a mentored capstone project or industry internship.

+

Build a strong foundation in graphic design fundamentals. Explore typography, colour, grids, composition, visual & brand language. Apply these to create clear communication across print and digital formats. Start building your portfolio with simple design projects.

Core courses

Design Studio

Interdisciplinary Exploration (Elective)

Professional Practices

Capstone Project

Skills

Communication Strategy & Narrative Studio Immersion, Integrated Design Process

Design Perspectives, Visual Culture, Meaning & Context

Developing a Project Proposal, Professional Documentation, Job-ready Portfolio

- Self-Initiated Design Brief
- Choice based Print / Digital Outcome

Projects

Campaign Assets Communication Strategy

STUDENT WORK SHOWCASE

From Classroom to Professional Output. A Proof of Practice.

Mostly Dad Project Typography & Visual Communication Project

Rhythm Project by Darshana Baid

A minimalist typographic poster design for a music event, using black, white, and a single accent colour to create rhythm, hierarchy, and atmosphere.

Brochure Design Project

Government Museum Project by Chandhine Senthil Kumar

A comprehensive brochure design integrating format, fold structure, content, grids, layout, colour, imagery, and visual elements to create cohesive communication.

Mostly Dad Project Poster Project

Brochure Design Project by Soumitro Dey

A lightweight, folded 8-page A5 brochure for a heritage exhibition at the National Museum, engaging visitors through accessible and informative design.

Typography & Visual Communication Project

Type-Based Poster Project by Diksha Nigam

A type-based poster exploring hope through expressive typography, composition, and hierarchy to communicate resilience, optimism, and positive transformation.

From UDIT to India’s Top Brands, Studios & Agencies.

Our graduates work at design studios, brands, business organisations and startups to meet their varied visual communication needs. Hear it from them.

person

Vinay Tripathi

Design Intern

PG DIPLOMA
Graphic Design

My experience at AND Academy was life-changing. It gave me clarity, confidence, and the skills to create meaningful brand experiences.

person

Chandhine Senthil Kumar

Freelance Digital Marketer & Designer

PG DIPLOMA
Graphic Design

The best online design course out there. Amazing mentors and a highly collaborative environment that inspired me to strive for more and become a better designer.

person

Anjali Bothra

Freelance Graphic Designer & Social Media Manager

PG DIPLOMA
Graphic Design

Meeting amazing mentors, gaining confidence, and learning to collaborate with people have been transformative experiences for me. Within a short period of time, I feel I've become industry-ready.

Akhil N

Graphic designer

Google

Nilanshu Srivastava

Graphic Designer

Google

Smriti Maheshwari

Lead Graphic Designer

Google

Soumitro Dey

Sr. Visual Communication Designer

Google

Roohani Goyal

Executive Graphic Designer

Google

Alefiya Kantawala

Graphic Design Intern

Google

Anup Manjunath Hegde

Senior Design Manager

Google

Dushyant Singh

Freelance Visual Designer

Career paths

Where Graphic Designers Work.

Design Studios

Create Brand Identity Brand Communication Publication

Editorial designs Motion Graphics for clients

Advertising & Creative Agencies

Plan execute visual communication in print

digital format for campaigns

Start-ups, MNCs & Small-Medium Enterprises

Work as part of their in-house branding or design team to create B2B or B2C communication.

Digital / Tech Product Companies

Work with their UI

UX Design or product development team to add visual delight to digital interfaces

Set-up your own Design Studio / Freelance practice

Work on your own or collaborate with other creative & technical professionals. Build your own clientele.

You belong here.

A department built specifically for you, if

You did not get a chance to study
design earlier, but now want a
structured entry into graphic design.
You’ve always loved visual art
and design, and now want to
channel that curiosity into a career.
Your current job no longer excites you and you want to move into a creative profession that feels more like you.
You know design software and want to build the creative thinking and design knowledge needed to grow professionally.
You are from another design field such as fashion or interior design and want to expand into visual design.
You work in an allied field such as marketing or brand strategy and want to understand visual communication to expand your skill set.

Every book you read, brand you notice and screen you navigate has been shaped by a graphic designer. Step into that role with skill, confidence and intent.

Say it through design Create with purpose Design, don’t decorate Build through practice Think beyond software Explore, Experiment, Execute.
apply-img
Say it through design Create with purpose Design, don’t decorate Build through practice Think beyond software Explore, Experiment, Execute.

Get ready to be that professional .

Limited Seats.

Apply Now

This is a university program offered by the University of Design, Innovation & Technology - UDIT, and delivered by AND Academy.

About AND Academy

AND Academy is an online upskilling design school launched by the Indian Institute of Art and Design (IIAD)

Important Disclosure:

This programme is delivered under UDIT's academic curriculum and oversight.

This is not an online-only or distance education program.

This degree is awarded solely by UDIT, not by AND Academy.

Fee, Admission Eligibility and Scholarship

Annual Fees

3,50,000/- INR

Eligibility

Graduate in any discipline, from a UGC recognised University

Scholarships

Merit-cum-means scholarships.

Eligibility

Merit-cum-means scholarships.